Creative Spirits

Audrey Hepburn said, “The beauty of a woman is not in the clothes she wears, the figure that she carries or the way she combs her hair. The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives, the passion that she shows. The beauty of  a woman grows with the passing years.”


Leading luxury watchmaker and jeweller Piaget celebrates the intrinsic beauty of women the world over, creating exquisite pieces that reflect and complement their dedicated, independent and passionate spirits. As an ardent supporter of the creative arts, where boldness, innovation, passion and precision are qualities that are embraced and celebrated, it comes as no surprise that the Maison is represented by three global brand ambassadors from within the film and music community, all of whom embody the spirit of the Piaget woman. Aligning with Piaget’s own DNA, rich in enterprising spirit, the willingness to take risks, and a desire to constantly take on new challenges, these women are distinctive, strong, independent, passionate, and dedicated forces of nature, who strive to be the best in all that they do.

Jessica Chastain

When he introduced Jessica Chastain as their new international brand ambassador, Piaget CEO, Philippe Léopold-Metzger, explained: ‘She embodies Piaget’s unique values – from her audacious acting career choices to her unrelenting passion for perfection. She is beautiful, elegant, charismatic, and full of joy.’
Through her careful choice of projects, attention to detail and dedication to producing noteworthy performances, Chastain has succeeded in establishing herself as one of the finest film actresses of her generation, earning numerous award nominations and critical acclaim. She says that it is an incredible honour to be in partnership with Piaget, “They believe in innovation and boldness in their approach with pieces that are modern but respect the company’s rich heritage.Their attention to detail is unparalleled and their beautiful collection reflects the company’s motto to “Always do better than necessary”.
Featured as one of the “100 Most Influential People in the World” by Time magazine in 2012, Chastain’s approach to her craft has earned her critical acclaim for numerous leading roles including those in Terrence Malik’s The Tree of Life, Tate Taylor’s The Help – for which she earned her first Academy Award nomination – John Madden's The Debt, Take Shelter and Kathryn Bigelow's Zero Dark 30 – for which she won a Golden Globe for Best Actress in a Drama and received her 2nd Academy Award nomination.
More recently she has achieved box office successes with her roles in JC Chandor's A Most Violent Year – for which she received a Golden Globe nomination and won the National Board of Review award for Best Supporting Actress – and Christopher Nolan’s acclaimed Interstellar.
In 2015, Chastain was honoured with the Broadcast Film Critics' Association's first ever Critic's Choice MVP award for  A Most Violent Year, Interstellar, The Disappearance of Eleanor Rigby and Miss Julie. Her releases in 2015 included Crimson Peak and The Martian, while 2016 will see the releases of The Huntsman Winter’s War, Miss Sloane, The Death and Life of John F. Donovan and The Zookeeper’s Wife.

Gong Li

Gong Li is the only Chinese film star to receive awards at the three major international film festivals.  She has twice been awarded the Golden Rooster and the Hundred Flowers Awards, as well as the Berlinale Camera, Cannes Festival Trophy, National Board of Review, New York Film Critics Circle Award, and Volpi Cup for Best Actress. Acclaimed for her memorable portrayals in movies such as Farewell My Concubine, Raise the Red Lantern, Red Sorghum, and The Story of Qiu Ju, Li exudes a majestic air, distinctive personality and an elegant style, never failing to leave a lasting impression with her audience. Her passion and commitment to her career is evident in the way she fully immerses herself in the part. In order to realistically portray country woman Jiu’er, Li spent days carrying heavy buckets of water across her shoulders, practising until she got it right. It is this extreme attention to detail which has helped Li to make an awe-inspiring appearance in each of her films, “Movies are an important part of my life. I try my best to show each role with passion and great attention to detail. I feel the character with my heart and merge with the world of the film to bring about the best possible outcome. The same is true for Piaget – the House always embraces challenges, and is a true pioneer in the field of high jewellery and watchmaking”, she said.
Her experience and critical success has seen her invited to be head juror of the 2000 Berlin International Film Festival, the 2002 Venice Film Festival and the 2003 Tokyo International Film Festival. She was also a member of jury at the Cannes Film Festival in 1997. Li’s endless passion for creation, her high standards, and her innovations in acting have made her an ideal match for Piaget.

Yara

Prominent Lebanese singer, Yara, is talented, elegant, graceful and refined, making her the perfect match for Piaget. When speaking about her appointment as brand ambassador, for the Middle East region, Piaget’s brand manager, Jean-Marc Shammas said “We wanted an ambassador that our audience in the Middle East would be able to identify and share similar values with. I am convinced that this will be a very fruitful relationship, one that will see both Piaget and Yara gleam even brighter.” 
The popular singer is down-to-earth, a delight to watch and a pleasure to work with. She is a three time winner of the prestigious Murex D’Or award, and undoubtedly a fundamental personality of the world of Arabic music, who is popular in the Levant and GCC among all generations.  Yara is one of the few non-Khaleeji singers who has released albums purely dedicated to Khaleeji music making her a huge success and well-loved among the Khaleeji population.
Speaking out on her collaboration with Piaget, Yara said, “It is common knowledge that most, if not all women adore jewellery. I am no exception. Needless to say I am overjoyed and honoured to have been chosen for this coveted position and it pleased me immensely as I have been a fan of Piaget for years and have bought many diverse designs from the brand. I guess you can say this was a partnership that was destined to be.”